How to create a clothing brand: from 1 suit to a store in the center of St. Petersburg. LaTrika x Fa
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Today we are visiting a school graduate and the founder of the LaTrika brand - Lesya Nikonova. The history of the brand began in 2015 with two models, and today the brand has a store in the center of St. Petersburg and a multi-brand space in Moscow, 50 people on staff and its own production. Lesya shared how to create a brand alone without loans and investors in an interview. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/veac69w5 Timeline 0:00 - Introduction to the LaTrika brand 1:43 - Introduction to Lesya. From an architect to a founder of a fashion brand 3:52 - Review of the PETROVKA'15 concept store 7:20 - From Minsk to St. Petersburg 8:18 - How the idea to create your own brand was born 9:47 - DNA of the LaTrika brand 10:46 - First steps in developing the brand 12:37 - About investments 13:48 - First sales channels 15:56 - About the team 19:22 - About our own production and pricing 25:53 - From a showroom with one rail to a store in the center of St. Petersburg 30:55 - How the LaTrika range developed 36:41 - How the collection is created 40:30 - About filming and the #ЯЗДСЕСТЬ #hereiexist project 47:50 - About the source of inspiration and strength 49:26 - What qualities are most important for the founder of a fashion brand 51:40 - How the brand survived the pandemic 55:28 - Tips for those who want to create their own brand 57:42 - About mistakes and failures 59:54 - Business and personal life. What is it like to work with a husband? 1:01:53 - How was the idea of the PETROVKA'15 space born 1:06:35 - How brands are selected 1:11:50 - The best sales channels for young brands today 1:13:59 - How can young brands promote themselves in the current situation? 1:14:55 - How can you promote yourself on Telegram? 1:16:25 - About studying at Fashion Factory school Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Brand: Website - https://www.latrika.com/ Telegram -https://t.me/latrikabrand #fashionfactory #fashionfactoryschool #clothingbrand #women'sbusiness
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