218 views
See how to create a buyer persona for your digital business. A buyer persona is one of the first steps to creating a successful digital marketing strategy for beginners. In this video, we show you a practical step-by-step guide to creating a buyer persona for your business and getting your digital entrepreneurship off the ground. We made this video with the aim of helping those who are just starting out in the digital world from scratch, so the idea is to explain this important concept of digital marketing for beginners. Another concept we explain in the video, which is often confused with a buyer persona, is the target audience. So you can start by understanding the difference between one and the other in your digital marketing strategy. We hope this video helps you on your journey into the world of digital marketing. We are here to support entrepreneurs with content on their journeys into the fabulous world of entrepreneurship. If you have any questions, leave a message in the comments below. Big hug, Afonso and Giuliana Pimenta