How to build a personal brand and why you (don't) need it? // Roman Tarasenko
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Our guest is Roman Tarasenko, marketer, consultant, founder of the Romarketing agency and author of the YouTube channel “Chto-to ne kat” / @roman.tarasenko Roman is engaged in the creation and development of personal and corporate brands, among his clients are Irina Khakamada, Ksenia Sobchak, Tina Kandelaki and other celebrities. In this issue, we will find out where to start forming a personal brand? What are its components? What is the main mistake in working on personal marketing and how to understand that you have a personal brand? And also how to find the first clients and communicate with customers? Do you need to be public to have a strong personal brand? And how to make negative feedback a growth point? COMPETITION! Let's talk about negative feedback - share in the comments what offensive and undeserved criticism you have heard. On October 18, we will choose the most unfair story, and its author will receive Roman Tarasenko's book “The Big I Method”. From it, you will learn how to gain recognition and money, build personal marketing and develop marketing thinking. Stay tuned in our social networks! 03:15 How to start working with famous people? 06:59 Igor Mann, general business and marketing in Russia 09:44 About the life cycle of celebrities and no-names 12:14 Personal brand VS publicity 18:45 Three types of content that the audience likes 20:02 Components of a strong personal brand 22:25 How to cope with negative feedback 26:20 Why Roman needs such an expensive hobby - a YouTube channel 30:12 How to find focus in work 33:00 About burnout 33:54 Do it all: work and its results in the media 36:20 SMART goals or do as you feel "After the deadline" - a show about effective communications from the School of Communications of the National Research University Higher School of Economics. Here you will learn how to improve your skills, your career and your business. Host - Anastasia Urnova, Associate Professor at HSE, TV presenter, PR specialist. Listen to us on all podcast platforms: https://podcast.ru/1646248240 Telegram channel "After the deadline": https://t.me/afterdline Useful links: Roman Tarasenko's website: https://tarasenko.com/ Roman's Telegram channel: https://t.me/romarketing Roman's YouTube channel, where you will find interviews with meanings and speeches on marketing: / @roman.tarasenko Anastasia Urnova's Telegram channel: https://t.me/markovnaonair Telegram channel of the HSE School of Communications: https://t.me/incommhse HSE School of Communications: https://cmd.hse.ru/incomm Team: Author and host - Anastasia Urnova Executive producer - Yulia Asoyan Producer - Ekaterina Bychkova Copywriter - Elizaveta Maksimova *Meta products are prohibited in the Russian Federation
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