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How to build a marketing department for a business

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Яндекс Практикум

Published on Streamed live on Oct 23, 2023

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We will tell you who to entrust with business promotion so as not to waste your marketing budget. We will analyze which employees will be needed and at what stages. You will learn how to measure the effectiveness of their work. And the expert will answer your questions. Course for business https://ya.cc/t/nEr7HgPa4X7Z5m Course for marketers https://ya.cc/t/DPcrArqT4X7ZBV 00:57 The training process at Yandex Practicum 02:52 Getting to know the speakers and webinar topics 07:32 Marketing department and a separate marketer 15:04 Structure of the marketing department 21:02 How to understand who to choose? 25:33 What should the marketing department have? 26:44 Misconceptions about marketing 37:35 Conclusions 39:56 Recruitment of specialists in marketing 44:23 Control of marketing specialists 50:00 Marketing department documents 54:14 Course "Marketing Management for Entrepreneurs" at the Workshop 59:44 Questions from the chat 01:09:11 End of the webinar We are in touch: Website https://ya.cc/t/fWQom9h14ddWwQ VKontakte https://vk.com/yandex.practicum

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