How to Become the Design Lead Every Team Needs? Public talk

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Британская высшая школа дизайна

Published on Dec 14, 2023
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On December 6, a public talk was held at Britanka, where product designers and heads of creative teams will discuss the problems caused by the lack of strong leaders in design, and their solutions for overcoming the crisis in the talent market among design team leaders. The lack of design leaders in the talent market has become an increasingly tangible challenge for modern companies. The need to develop leadership skills in design and attract talented designers is becoming an integral part of a successful business. What to do in the face of a personnel shortage? How to develop leadership competencies in a design team? These and other issues were discussed at an offline meeting at Britanka. The discussion was attended by: Gennady Mokhov, design director of mos.ru, curator of the Product design lead program at Britanka - https://clck.ru/377KUK; Anastasia Popova, head of product design at X5 Digital; Kirill Malyk, head of the mos.ru research team. The event participants discussed: - what are the tasks and responsibilities of design leaders? — why only a small percentage of seniors grow into leads; — what an experienced designer should learn to be hired by any company for a management position; — how to develop leadership competencies in a design team. At the meeting, the speakers also shared advice for current team leaders, told how to ensure stability and growth of the design department, what strategy for finding and attracting talented designers is most effective, discussed what challenges and opportunities exist for design leaders today.

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