How to become a franchisor? The steps to create your network
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About :
Jean-Baptiste Gouache, Partner at Gouache Avocats, supports many entrepreneurs each year in creating their franchise networks. What is franchising? Definition Why become a franchisor? Leverage effects: financial, marketing, commercial, human Step 1 To become a franchisor, where do you start? Testing the concept Step 2 I have tested my concept well, it works and I am making money, I want to become a franchisor where do I start? I will discover the franchisor's professions and define an organization to be able to do these professions efficiently. Step 3 Then, how do I know what I will charge the franchisee to make my franchising activity profitable? Build the franchisee's standard income statement and create the franchisor's business plan Step 4 Okay, we set the franchisor's entry fees, royalties and margins, but how do I know how many franchisees I will be able to recruit? That is still what will determine my income! Assess the potential and pace of development Step 5 What tools do I need to make the creation of my network a reality? The operating manual and training materials Step 6 Do I need to have a registered trademark before I start? The trademark and intellectual property rights Step 7 Isn't the Franchise first and foremost a contract? When is it drawn up? The contract and the DIP And once these materials and tools are in hand? Let's go? We need to communicate to find candidates Treat them Hire them
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