How to become a fashion designer and open your own brand. Yana Besfamilnaya x Fashion Factory
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Today we are visiting a graduate of the Fashion Factory school - the founder of the women's clothing brand Yana Besfamilnaya. Yana is not only the founder, but also the designer of her brand. In this video, we talked about how she launched her brand, how the process of developing the design of a fashion collection is built, whether it is worth waiting for a muse or whether the creative process can be launched. We will also be at the backstage of the photo shoot of the brand's autumn collection campaign. We thank the Section store in GUM for providing the location for the shoot. Create a fashion brand from scratch in 4 months on the Fashion Impulse Pro course: https://tinyurl.com/25c6px7u Timeline: 00:00 What the video is about 01:23 Getting to know Yana 05:12 About the founding of the Yana Besfamilnaya brand 08:50 About education 11:24 How education works at Central Saint Martins 13:34 About education at Fashion Factory School 14:40 How to start the creative process 18:30 About the team 21:31 About working with production 23:20 What was Yana's starting capital 26:20 About participating in international exhibitions 30:00 How to create your own brand 30:22 How collections are created in the Yana Besfamilnaya brand 37:15 About purchasing fabrics 39:10 How collections are created 43:05 Backstage of the fall campaign shoot 43:33 The idea of the shoot campaign 45:45 about the team on the shoot 48:35 about participating in Fashion Weeks in Moscow 52:00 about offline events and performance in GUM 53:13 about working with influencers 54:55 about promotion, what works for the brand today 57:06 where the brand is presented 58:28 about inspiration 1:00:18 about mistakes 1:01:23 advice for those who want to create their own brand More about our courses: https://tinyurl.com/2vn6h6wx Register for our broadcasts to receive additional materials https://clck.ru/eFL2T Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool Instagram - a product of the Meta company, recognized as extremist in the Russian Federation #fashionfactory #fashionfactoryschool
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