► ProZakupka — an online platform for wholesale purchases from China on a turnkey basis https://bit.ly/45qIhrQ ► Sign up for a free online tour of the Quantum system and pick up 20 useful files — https://clck.ru/3BKqFi ► Leave a request to become a resident of the #PRODEISTVIE club — https://clck.ru/3BKjVY. Free test drive of the club for 1 month. ► Register for a free Master Class for entrepreneurs — https://clck.ru/3BKjLf ► Casarte — harmony of technology and style https://clck.ru/3BEzgG There are companies whose founders are concerned not only with profit and sales figures, but also with giving people life value. And for more than 30 years, Vladimir Sedov's business has been helping people find a sound and healthy sleep, thanks to the sleep products manufactured by Askona. Now Askona Life Group is a large furniture holding. Established in 1990 and focused at that time on the production of mattresses in the lower price segment, the Askona trading company in 2008 released the Royal Masterpiece by King Koil mattress worth $ 75,000. And today it has a total annual revenue of more than 65 billion rubles. In 2023, Askona received the prestigious Brand No. 1 award for the 7th time in the Mattresses category and the 2nd time in the Pillows category. Now Vladimir Sedov is passionate about new projects, the main one of which is the dream city of Dobrograd. The brilliant entrepreneur began implementing the project in 2012, inspired by the idea of ​​​​the innovative Portuguese city of PlanIT Valley. Vladimir Mikhailovich left the operational management of Askona a long time ago, but the experience of creating, developing and managing a huge company is invaluable. That is why we talked a lot about global thinking in the podcast. About how to learn to think more broadly and is it given to everyone? We talked about synchronizing personal and business strategy. And also about whether a successful entrepreneur can also be successful in the family? Or is it just a pretty picture? What helped grow a huge corporation from a small trading company? What to do if you want to try different interesting projects for fear of missing out? And who is the best mentor for a businessman? The conversation turned out to be very easy, interesting, philosophical and we are sure that it was very inspiring for you. Hurry up and watch the episode! ► Subscribe to other social networks of Alexander Sokolovsky: ▫️ Telegram channel - https://t.me/sokolay ▫️ Instagram* - / sokolovskiy ▫️ Our podcast on other resources - https://band.link/K6HKR ► Contacts from the guest: ▫️ Official website of Dobrograd - https://clck.ru/3BG47v ▫️ Official Telegram channel Dobrograd Daily - https://t.me/dobrograd_daily ???? Timecode: 00:00 Pre-roll 00:21 Vladimir Sedov 00:40 What will be in the issue? 01:23 Why is golf better for a businessman? 05:55 The Desire to Change the Past 08:43 Synchronizing Personal and Business Strategy 16:25 Business from Generation to Generation 19:45 Sacrifices for the Sake of Business 22:55 Balancing Business and Family 28:54 A Radical Decision at 50 31:43 When Is It Time to Think About the Meaning? 36:55 The Ability to Weed Out Unnecessary Options 41:30 Become an Expert in Your Field 46:37 What Was the Foundation of Global Growth? 54:26 Intellectual Chewing Gum 01:00:06 Is It Possible to Get Away from the Operating System? 01:10:34 Management style 01:17:55 Link to Telegram channel in description 01:18:33 Long-term vision 01:19:58 Mentoring and friendship 01:32:50 Receive, exchange and give 01:39:37 How to think globally? 01:49:45 The first warning sign that you're on the wrong path 01:56:40 What is money? 01:59:25 How does company value affect you? 02:00:40 Pause for reflection 02:06:03 Blitz survey Subscribe to the channel, like it and don't miss new episodes with cool guests! -------------- #Askona #VladimirSedov #Askona #business #AlexanderSokolovsky #podcast #interview *The Meta company is banned in the Russian Federation