Svetlana Mironyuk is a professor of business practice, vice-rector for operations and digital development at the Skolkovo School of Management, and a visiting lecturer at the HSE School of Communications. She is also a top manager with unique experience in change management and successful digital transformations in several industries — media, banking, and education. In this episode, we will discuss why successful success is irony, and a personal brand is a compass that can guide you through life. How does building a personal brand help you structure information about yourself and realize your own value? What is educational longevity and why is it important to be flexible and develop competencies? And who will win: quick success and quick money or a long-term career vector? 01:26 What is success? 02:52 Success or happiness: what to choose 03:26 Personal qualities of a successful person 08:06 Portfolio employment in a career 10:09 A personal brand is… 13:09 How to define your own values? 15:17 Where do you see yourself in 10 years? 18:34 Mistakes in building a personal brand 20:14 Personal brand = reputation? 21:40 About social currency 26:25 Does a person need higher education? 28:55 Why a business school in Chicago is the best investment in yourself 30:54 About continuous education 38:02 Motivation and life strategy 42:14 Is it possible to achieve balance? "After the deadline" is a show about effective communications from the School of Communications of the National Research University Higher School of Economics. Here you will learn how to improve your skills, your career and your business. Host: Anastasia Urnova, Associate Professor of the National Research University Higher School of Economics, TV presenter, PR specialist. Listen to us on all podcast platforms: https://podcast.ru/1646248240 Telegram channel "After the deadline": https://t.me/afterdline Useful links: Announcements of events with the participation of Svetlana Mironyuk: https://www.skolkovo.ru/professors/sv... Telegram channel of Anastasia Urnova: https://t.me/markovnaonair Telegram channel of the HSE School of Communications: https://t.me/incommhse HSE School of Communications: https://cmd.hse.ru/incomm Team: Author and host - Anastasia Urnova Executive producer - Yulia Asoyan Producer - Ekaterina Bychkova Copywriter - Elizaveta Maksimova