In 2006, the once mighty Ford was hit by internal crises that nearly bankrupted it. Bill Ford, the grandson of the founder, decided to take an unpopular action. He recruited Alan Mulally from Boeing, who knew nothing about the auto industry, to be Ford's new CEO. Despite initial resistance, Alan was eventually able to pull off one of the most phenomenal corporate turnarounds and restore Ford to its former glory. What strategies and innovations did Alan implement? What were the challenges, and how did he deal with them? Let's find out. Disclaimer: This video is a simple review of business or industry phenomena for the general public to use as learning or reflection material. Although it uses various reliable references, this video is not an academic manuscript or journalistic work. Reference Sources: Hoffman, BG (2012). American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown Business. Larabee, D. (2021). Ford Motor Company: The Role of Leadership in its Turnaround. Retrieved from https://libjournals.unca.edu/ncur/wp-... Goudreau, J. (2013). Alan Mulally's Leadership Style. BusinessInsider. Retrieved from https://www.businessinsider.com/alan-... McKinsey & Company. (nd). Leading in the 21st Century: An Interview with Ford's Alan Mulally. McKinsey & Company. Retrieved from https://www.mckinsey.com/capabilities... Acertitude. (nd). How Superstar CEO Alan Mulally Brought Ford Back from the Brink. Acertitude. Retrieved from https://www.acertitude.com/insights/h... Platform01 Consulting. (nd). Corporate Turnaround Stories: Ford Motor Company 2006-2010. Platform01 Consulting. Retrieved from https://platform01consulting.com/corp... New Age Leadership. (nd). Organizational Culture Change. New Age Leadership. Retrieved from https://newageleadership.com/organiza... Yohn, DL (2018). How Great Brands Rebounded: Ford's Remarkable Turnaround Was Driven by the Brand as Business Management Approach. Denise Lee John. Retrieved from https://deniseleeyohn.com/how-great-b... Korn Ferry. (nd). Alan Mulally: The Man Who Saved Ford. Korn Ferry. Retrieved from https://www.kornferry.com/insights/br... Guzzetta, M. (2018). How Alan Mulally Turned Ford Around. Inc.com. Retrieved from https://www.inc.com/marli-guzzetta/ho... Quartz. (nd). How Ford CEO Alan Mulally Turned a Broken Company into the Industry's Comeback Kid. Quartz. Retrieved from https://qz.com/431078/how-ford-ceo-al... Barron's. (2012). Ford's Remarkable Turnaround. Barron's. Retrieved from https://www.barrons.com/articles/SB50... Yohn, D.L. (2018). Ten Years After Ford's Spectacular Turnaround: What Alan Mulally Reveals About Brand-Inspired Cultural Change. Denise Lee John. Retrieved from https://deniseleeyohn.com/wp-content/... Caldicott, S. (2014). Why Ford's Alan Mulally Is an Innovation CEO for the Record Books. Forbes. Retrieved from https://www.forbes.com/sites/sarahcal... LiveMint. (nd). Lessons from Ford's Turnaround. LiveMint. Retrieved from https://www.livemint.com/Companies/DA... Hoffman, B.G. (2012). American Icon: Alan Mulally and the Fight to Save Ford Motor Company. Crown Business. Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com My contact: https://bit.ly/Kontak-Indrawan-3 Follow me at: / indrawannugroho / indrawannugroho #corporateinnovation #cias #strategibisnis #konsultaninovasi