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Zvika Einav, the entrepreneur and founder of Abba Hatov, came to talk about the innovation of a blue ocean in a red ocean market, why entrepreneurs feel burnout, his way of doing marketing that brings in millions and the balance between performance and the part that gives you the hundred million shekel idea 00:00 What we talked about in the episode 04:33 Hard work is not worth the money 22:00 Six months of working only on the product 30:38 Do results come to those who deserve it? 40:54 After Abba Hatov is over 52:15 On artificial intelligence and technology 01:02:08 If there was a part of you that opposes business To Ben's Instagram - / benla.vi To the voice Instagram - / hakolpodcast