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How Multicoisas adapts to consumer needs to offer practicality and convenience

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Published on Oct 30, 2024

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In recent times, neighborhood retail has been gaining more and more prominence, and it is no coincidence. The convenience of having everything close to home has become a true desire of consumers. A survey by Allis Field Marketing conducted in 2021 showed a 20% increase in customer demand for establishments located close to their homes. According to the “Consumer Insights” report, neighborhood commerce attracted 7.6 million new buyers between 2019 and 2022 and represented 23.6% of total spending by Brazilian families. And, while the data shows robust growth in this sector, Multicoisas has stood out for combining tradition and innovation. With 40 years of history and approximately 200 stores spread across Brazil, Multicoisas has not only embraced the digital world with e-commerce and modern partnerships, but also maintains the essence of being a reliable support point in the neighborhood. In this episode, Lindolfo Martin, founder of the brand, tells how Multicoisas has transformed the concept of proximity retail, adapting to new consumer demands. 0:51 Intro 4:39 About Lindolfo Martin 7:36 About Multicasas 11:12 How Multicoisas came about 15:27 Awards and recognition 18:24 Importance of technology 22:00 Brand history 23:54 New brand positioning 27:19 Multicoisas' purpose 29:27 Omnichannel 34:18 In-store experience 37:06 Multicoisas' future 41:54 Final message 43:07 Retail roulette __________________________________ 🎧 Don't forget to share with your colleagues and subscribe to the channel so you don't miss any episodes! Check out other PDV episodes: Beauty and well-being on the rise: how Laser&Co is transforming the aesthetics market: • Beauty and well-being on the rise: how La... How has Dress & Go helped big brands enter the second-hand market? • How has Dress & Go helped big... Boosting fashion retail with omnichannel strategies Stone talks by PDV with Lofty Style: • Boosting fashion retail with ... __________________________________ Listen also on your favorite audio platform Spotify: https://open.spotify.com/show/5OB5v7A... Amazon Music: music.amazon.com.br/podcasts/c6348f2b-796d-4c5d-be2a-f78f1ab3c72d/pdv---pod-do-varejo __________________________________ 🔗 Follow Linx Instagram: / linxretail LinkedIn: / linxretail Tiktok: / linx.retail

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