How is our web data used? My experience in digital marketing

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Laure de Monterno

Published on Dec 10, 2024
About :

In this video, I share my experience as a freelancer in a digital marketing agency. Delving into the heart of advertising campaigns on platforms like LinkedIn, Meta, and TikTok, I explore how our personal data is collected and used to target audiences. I also discuss the impacts of regulations like GDPR and DSA, which have transformed access to data, and I question the place of freelancers in this digital economy: between flexibility and precariousness. Subscribe for more thoughts on digital issues and digital society. Feel free to share your opinions and experiences in the comments! I made this video as part of Alexandre Bigot-Verdier's course on digital society issues, if you are interested in the subject here are the slides from the course: Thanks again to Mr. Bigot-Verdier for sharing his experiences: https://lesnuages.mobicoop.org/s/4ZbJJXdac...

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