43,173 views
Download the Lean Books app to listen to more than 2,000 book summaries: https://www.sachtinhgon.com How did Rolex become a legend? Rolex is one of the most luxurious brands in the world. In 2020, Rolex was valued at about $8 billion. The story of this famous brand began more than a century ago with the journey of an orphan boy who was deprived of his inheritance. Overcoming adversity with a strong determination, the young man left his homeland, looking for a new life in a strange land. After many years of hard work, he decided to pursue his passion for watchmaking and founded his own company. At that time, he probably never imagined that this business project would lead him to a revolutionary invention: the modern wristwatch. Not only did his vision completely change the face of the watch industry, it also created a powerful multi-billion dollar empire that is Rolex today.