How did 12 STOREEZ CONQUER the fashion market? / Ivan Khokhlov on the pitfalls of the fashion business
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Insights from Ivan Khokhlov (12 STOREEZ) in one file — save and apply! 👉 https://t.me/kuchment Youtube channel 12 STOREEZ 👉 / @12storeez_ru TG channel 12 STOREEZ 👉 https://t.me/tg_12storeez LAMODA: new brands, artificial intelligence, the fight against counterfeits — Maxim Grishakov 👉 • LAMODA: new brands, artificial and... Hello everyone! I am Mikhail Kuchment — an entrepreneur, a businessman with many years of experience, co-founder of the Hoff hypermarket chain, an investor. In this issue, we talk with Ivan Khokhlov, co-founder of the 12 STOREEZ brand — the largest lifestyle brand in Russia in the premium segment. Ivan will tell you how to start a successful business in the fashion world from scratch, without third-party investment and support. In the video, he shares his experience of creating a brand that today includes more than 40 stores across Russia and abroad, with a turnover of over 10 billion rubles per year. Ivan explains in detail how 12 STOREEZ managed to stand out in the face of fierce competition, starting as a small store on social networks and turning into a brand with a strong philosophy and a loyal audience. You will understand the key aspects that influence success in the fashion industry: from the intricacies of selecting collections and working with clients to the strategy of entering the international fashion market and creating a premium customer experience. How to open a clothing brand? What are the features of the fashion business? How to create a business in the fashion world from scratch? Watch to the end to find out! And subscribe to the channel, there is even more about entrepreneurship. Write in the comments what idea came to you after watching the video? #mikhailkuchment #business #entrepreneur #entrepreneurship #12storeez #fashion #clothingbrand #businessfromscratch STRUCTURE: 0:00 — Introduction 1:55 — Numbers in the 12 STOREEZ business 7:17 — What are the main challenges in business? 11:47 — Features of business in the fashion niche 18:48 — About expenses 23:01 — What is the net profit of luxury brands? 24:57 — What is the share of Russian-made goods? 30:51 — About February 2022 38:46 — Strategy for working with marketplaces 47:21 — Brand positioning 53:25 — Who does Ivan consider his competitors? 1:03:45 — Main trends in the fashion niche 1:10:11 — How to determine positioning in business? 1:18:20 — How are new collections developed? 1:23:20 — About inspiration in the fashion niche 1:28:58 — Mistakes that can lead to bankruptcy 1:32:45 — Basic marketing tools 1:39:13 — How are roles distributed in business? 1:46:06 — Who would Ivan have dinner with? 1:49:18 — 3 factors of success 12 STOREEZ 1:52:04 — Conclusion
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