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Lecture "How Design Became Design" by Artem Dezhurko, art and design historian, lecturer at the HSE School of Design. The history of design has been taking shape since ancient times. Most of those we call designers (in particular, professors and graduates of the Bauhaus) did not call themselves that. For example, Arne Jacobsen said that he was an architect, and it was shameful for him to call himself a "designer". In his speech, Artem lifts the veil of secrecy - what those who were engaged in design called themselves, as well as when and why the word "designer" became the generally accepted name of the profession. He tells how the profession was called in different languages before and how its content changed over time. More useful videos for designers in the VK group: http://www.vk.com/prosmotr Like Prosmotr on Instagram: / designprosmotr Find out Prosmotr news on Fb: / designprosmotr Follow the news on Twitter: / designprosmotr http://designprosmotr.ru