HOW COLOR WORKS IN MARKETING AND ADVERTISING Psychology and the Influence of Colors

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Ліка Бучек

Published on Oct 9, 2023
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Each color has its own positive and negative associations in branding and advertising, which affect consumers' emotions and decisions. In this issue, we will analyze in detail the meaning of the most popular colors, the functions of colors in web design, and the main mistakes in using them in advertising. Enjoy watching! #neuromarketing #colorpsychology #marketing #design My contacts: Instagram: / lika_buchek for cooperation ???? [email protected] Sign up for the mastermind group: https://forms.gle/NMyBuTqzwSPHdgfj6 ???? Timecodes: 00:00 - Intro 00:43 - How colors affect marketing and advertising 01:18 - History of color psychology 02:52 - What does yellow mean? 03:42 - The meaning of orange 04:45 - What does green mean 05:49 - The meaning of red 04:11 - Pink in design and advertising 08:23 - Purple in branding 09:25 - Blue and cyan 11:05 - Black in web design and branding 12:59 - Gray 13:57 - Multi-colored logos and gradients 14:52 - Brown 15:43 - Basic color mistakes in marketing and advertising 19:25 - The meaning of colors in web design 20:17 - Thanks for watching

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