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Welcome to the EPIC Rolex rags to riches story, a true business story of how an orphan built Rolex from nothing to become the most successful watch company. However, this isn’t just a business success story; it’s also a closer look at how Rolex operates (as Rolex is a very secretive company). We’ll also answer the question: Why are Rolexes so expensive? Here are the facts about Rolex, the luxury watchmaker and one of the most successful brands in the world. Why Are Rolexes Really So Expensive? (The Epic Rolex Get-Rich Story) ROLEX: The World’s Most Secretive Company How did an orphan with no money or connections build the world’s most famous watch brand? Much of Rolex’s history is shrouded in mystery and secrets, but today we’ll delve deeper into Rolex’s incredible story of wealth and answer the question: Why are Rolexes really so expensive? Today, many people see them as an investment rather than just buying a watch. But the story of Rolex begins with the company’s innovative and enigmatic founder, Hans Wilsdorf. Born in Germany in 1881 to Anna and Johan Wilsdorf, Hans’ early childhood was filled with love, laughter and happiness – but this was tragically cut short when, at the age of 12, both his mother and father passed away unexpectedly within months of each other. Hans was suddenly orphaned of two loving parents and forced to live with his uncles, who sent him to boarding school.