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With the rapid integration of AI into CRM systems, the optimization of sales processes is reaching a new level: Employees not only receive support for their extensive communication tasks via the system. The AI also researches customer information, provides analyses, forecasts sales opportunities, automates routine work and even handles complex sales tasks. Using concrete use cases, the presentation illustrates what artificial intelligence means, how AI works in sales and what it can achieve. SPEAKER Ralf Selzer (ORBIT IT-Solutions) MODERATION Carolina Bräuninger