How a Robes and Towels Store Made Hundreds of Millions in Sales - Rifi Business Talk Podcast

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إذاعة ثمانية

Published on Mar 17, 2024
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In this episode, we talked with Ahmed Al-Awaid about the story of “Reefy” and why they chose towels and robes as a product? How did they start? And how did their sales exceed 200 million riyals in 2023? Our guest told us about the story of how he chose the product, how he was able to import and market it at the lowest costs, as well as the details of his trip to China and many lessons related to exhibitions, factories, and determining product prices. We touched on the experience of his company merging with an online store company under a new entity called “To” Holding, which includes more than 20 stores. We talked about various matters of interest to beginners in e-commerce, such as competition, marketing, and its future. - • Download the “Radio Thamanyah” app. https://thmanyah.link/mk8e • Subscribe to Thamanyah’s newsletters from here. https://thmanyah.link/98b084 • Own smart housing units with sustainable real estate services and innovative purchasing solutions, with Safa Investment Units: https://thmanyah.link/561 • Your project in the coffee field? Don't worry about training your team, choosing coffee equipment, and providing coffee. "Khatwa Jamal" is your partner in building and running your project. Visit our website, start with one step: https://thmanyah.link/ti4 and share your experience with us through our interactive platforms. Episode topics: (00:00) The beginning (06:52) His experience in trade (25:26) His start with the towels product (47:15) The story of his resignation (56:59) The beginning of “Reifi” and product development (1:05:27) How to choose a product for your project (1:13:59) Sales, marketing and additional products (1:21:34) “To” Holding Company (1:33:32) Expenses and branches (1:47:54) Competitors (1:52:18) The importance of speed of delivery (2:00:00) What if you could go back in time Links: Mashhour Al-Dubyan’s account on X / dubayan Thmanyah website: https://thmanyah.link/fa44da Thmanyah Radio: https://thmanyah.link/af2741 Thmanyah on Twitter: / thmanyah Thmanyah on Instagram: / thmanyah Thmanyah on TikTok: / thmanyah Thmanyah on Facebook: / thmanyah

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