THIS MESSAGE (MATERIAL) WAS CREATED AND (OR) DISTRIBUTED BY A FOREIGN MEDIA MEDIA ACTING AS A FOREIGN AGENT AND (OR) A RUSSIAN LEGAL ENTITY ACTING AS A FOREIGN AGENT Open a Candellabra Home store: https://clck.ru/32dWrH Anton Gladkoborodov is a serial entrepreneur who moved to New York back in 2013. His first startups appeared in Moscow in the mid-2000s - then he and his friends created the media project Look At Media, which later became known to everyone as The Village. Then there were Theories and Practices, the video hosting Coub, and already in the USA, together with a partner, they launched the Fridge No More grocery delivery service in New York. In just a year, they managed to open 38 stores, hire about 700 employees and attract $17 million in investments. According to Gladkoborodov himself, the cost of Fridge No More could have reached $100-200 million, but due to the war, the successful startup had to be closed. As a true entrepreneur, Anton is not discouraged and has already found a new idea and money for his next project, in which he is thinking about how to make food convenient. We talked to him about the difficulties of the media business in Russia, about entrepreneurship, about emigration, about whether the theory of small businesses works in Russia and where to get ideas for new startups, as well as about the Lieberman brothers' fund, which invests in people. Timestamps 00:00 Teaser 1:11 "Russians are normal!" — once again about the name 2:00 “Media is like a bicycle that you always need to pedal” 4:52 How the Look At Media and The Village projects came about 7:38 The hipster generation — “we were young and stupid” 10:21 Advertising 12:20 Why Gladkoborodov left Look At Media 14:56 “If you don’t know how to solve problems, then you start to go into creativity”: how the approach to design has changed 19:08 The Theories and Practices project — why lectures gathered full houses 21:53 How Gladkoborodov came up with Coub 26:00 Why Coub failed to grow in the US 29:12 “There are more chances to make a successful business in America” 34:17 “The Valley is a hell of a bore”: moving from California to New York 39:50 “Nobody in Russia grew up especially”: what went wrong with Coub 44:09 "In New York in 2022, no one knows how to take out trash": how the idea for Fridge No More came about 47:53 "A beautiful storefront brought in a lot of customers" 48:45 Grocery delivery service - where to start? 53:03 How much do couriers get paid in New York 56:14 Who invested in Fridge No More 58:25 "There were a lot of competitors with a lot of money" 1:02:13 "Ultimately, the war had an impact": why Fridge No More closed 1:04:53 How much was Fridge No More valued at 1:05:48 "Fridge No More No More". What Gladkoborodov felt after the startup was closed 1:09:55 “The concept of small deeds doesn’t work”: what could have been done to prevent the war 1:13:51 Emigration of entrepreneurs under Putin 1:15:15 “Look at vegetables and fruits as software”: Gladkoborodov’s new project 1:19:48 How to come up with a startup and where ideas come from 1:21:50 What happened to the investors who gave money to Fridge No More 1:23:51 The Lieberman Brothers Fund invested in Gladkoborodov’s future 1:26:34 Blitz Follow us on social networks: Instagram*: / thebell_io Twitter: / ru_thebell Facebook*: / thebell.io VKontakte: https://vk.com/thebell_io Telegram: https://t.me/thebell_io Subscribe to the channel to watch new episodes first: https://www.youtube.com/c/RussiansAre... *Belongs to Meta, which is recognized as extremist in the Russian Federation and is banned.