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This is a familiar commercial that is aired on a certain quiz show featuring a female announcer who looks very similar to Kato Cha. This time, we have collected all of the "Hitachi Tree" from the first "Hitachi Tree" in the year Shigeo Nagashima retired (1973) to the current ninth "Hitachi Tree". As the generations go by, you can see that the image quality has improved with the advancement of equipment and the tone of the narration has become more casual. "How do we survive today? What do we do about the problems in front of us today?" During the high economic growth period of "Today is the Theme", we had to be single-minded about living today, during the bubble period of "Systems and Electronics", when the electronics industry was at its peak and MADE IN JAPAN enjoyed the pinnacle of the world, and during the Heisei recession to the present, when severe self-transformation and the creation of new value were required due to the collapse of the bubble and the maturation of society, "Let's breathe new life into people and society". This clip truly reflects the changes in Japanese society after the war.