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András Arató was a well-known electrical engineer who went to a photo shoot as a pensioner. And after that, his life completely changed. Our portrait with the living Hungarian meme, Hide the Pain Harold. András Arató was a well-respected electronic engineer before retirement, but he was accidentally launched into international fame when pictures from an innocent stock photo session were turned into memes that quickly swept across the world. Watch our profile of the 72-year-old Hungarian internet phenomenon, Hide the Pain Harold. The video was published on 01.09.2019 on the Index.hu website.