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After successfully becoming a flour production company, PT Sriboga acquired Pizza Hut and bought the Marugame Udon franchise in Indonesia. In the hands of PT Sriboga, this franchise business has continued to grow, as evidenced by the increasing number of outlets spread throughout Indonesia. In this podcast, we will take a peek at the kitchen behind these two franchise businesses. Why did PT Sriboga decide to manage this franchise business? What is their strategy to compete in the fierce F&B business? We will ask directly to the President Director of PT Sriboga Raturaya, Mr. Alwin Arifin. Disclaimer: This video is a simple review of business or industry phenomena for the general public to use as learning materials or reflections. Although using various reliable references, this video is not an academic manuscript or journalistic work. Dr. Indrawan Nugroho is the CEO and Co-founder of CIAS, an innovation consulting firm with a mission to empower corporate talents to design, develop and implement innovations to improve company performance. Visit: https://www.cias.co https://www.indrawannugroho.com Follow me at: / indrawannugroho / indrawannugroho My contact: https://bit.ly/Info-IndrawanNugroho #corporateinnovation #cias #businessstrategies #innovationconsultants