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Hypothesis, thesis, bibliography and polemics surrounding the book HEGEMONY AND CULTURE IN TIMES OF SOFT COUNTERINSURGENCY (Editorial Ocean Sur and Editorial Ciencias Sociales). Gramsci in the 21st Century. The rebel legacy of Daniel Hopen, Haroldo Conti, Rodolfo Walsh, Raymundo Gleyzer and Fernando Martínez Heredia: an anti-imperialist program for culture. The role of "soft" counterinsurgency and "soft coups" in the midst of a multidimensional world crisis. The imperialist offensive against the Cuban Revolution and the various popular processes in Our America. The attempt to build "New Right" and "gelatinous Left" through NGOs financed by counterinsurgency institutions of imperialism. The legacy of Fidel, Che and Gramsci: challenges for the new generations.