Anton Pavlovsky is the founder and CEO of the Headway company. Today, Headway's portfolio includes 5 microlearning educational products (Headway, Impulse, Nibble, AddMile and Skillsta), 110M+ app downloads, over 300 employees and offices in Kyiv, London, Warsaw and Nicosia. In the issue: Headway's business model, product specifics and competition with Google. The history of the launch of Headway under the umbrella of the co-founding IT company Genesis and how much it cost. Merger with the Impulse project and separation into an independent company. The microlearning niche is entertainment or EdTech. Team structure and the use of artificial intelligence in business. Plans to go public and grow into a billion-dollar company. And also about business challenges, favorite movies and empathy at work. ______ RELEASE PARTNERS: ⇢ Collaborator https://bit.ly/kollab24g5 – direct advertising exchange (35,000 sites and social media channels) ⇢ 10% discount on the Ajax security system starter kit https://bit.ly/ajaxSg24 ⇢ https ://bit.ly/GypsyPSg23 – Gypsy Partners 🇺🇦✊ Come Back Alive Fund https://bit.ly/savelifeGdot Children Heroes https://bit.ly/Gchildrenheroes _______ ≣ Parts of the release for all sponsors • EdTech: Marketplace as a Business Model,... • Finding niche products. New challenges... ≣ Sponsorship / @olegartyshuk _______ Timeline: 00:00 Start 02:50 "Headway is an ecosystem of microlearning products" 04:24 "We have 100 million app downloads!" 04:49 Launching the Headway project inside Genesis: initial investment, budget and role of Genesis founders 07:03 "A good entrepreneur is a pragmatic romantic" 10:46 Is it realistic to repeat the success of Headway now? 15:00 The most expensive mistake in business 19:23 The concept of microlearning 27:19 About plans to sell full versions of books 28:37 The specifics of the "microlearning" niche 31:15 About the approach to creatives and "sales angles" 34:00 Marketing on Facebook in 2019 and now 37:10 About the company's income: "$40-50 million was a long time ago" 39:09 Merger with Impulse: reasons, advantages and internal competition 42:20 Anton's position in the group of companies. Division of responsibilities with a partner 43:06 Ambitions in business 44:50 Who can buy the Headway company? Blinkist example 46:50 "We have B2B clients" 49:03 What were the conditions for launching the project under the Genesis umbrella 50:10 How does Headway now launch new applications? 51:46 TOP-3 numbers in business 53:37 Competition with Google 56:38 About multipliers in the market and how AI affects them 59:46 Business model. Why do IT companies need physical goods? 1:02:33 About the work schedule of the CEO of the company 1:03:20 "I read full books" 1:04:42 About empathy in business 1:06:04 Individuals vs. team in a startup. Hacker, Hustler, Hipster concept 1:09:03 Team structure. % of developers 1:12:45 Offices and work format 1:14:04 What does the company outsource? 1:14:57 Were there copyright lawsuits for the books? 1:16:32 Personalization of products as a way of company development. And what's wrong with that? 1:20:57 "We will do an IPO" and what restrictions provoke such statements 1:25:22 WEB as a sales channel 1:25:38 Challenges and crisis moments in business 1:30:28 Anton recommends 3 films (And books?) _______ Oleg's social networks ■ Oleg's Instagram / olegartyshuk ■ Oleg's Telegram channel https://t.me/video4it ​​■ TikTok / olegartyshuk Social networks Dot G: ■ Instagram Dot / tochkag.it ■ Telegram channel Dot https://t.me/tochkaGit ■ TikTok / tochkag.it Links/interview references: Anton's LinkedIn / anton-pavlovskyi Headway https:// makeheadway.com/ _______ Be sure to check out Point G: How Artificial Intelligence Will Change the World, Business and EdTech? // Voloshyn, Preply • How artificial intelligence will change the world, biz... Where EdTech is going, the way to 20 ARR, the Genesis approach // Skrypnyk, Promova • Where EdTech is going, the way to 20 ARR, the approach... Freelancehunt: business- a model of how the freelance market will change and why the founder has been employed for 19 years • Freelancehunt: a business model of how to change... Subscribe to the channel / @olegartyshuk