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The decision to revoke the Pix monitoring rules, announced by the Lula government this Wednesday (15/1), was made after the understanding within the Planalto Palace that it would be difficult to counter the opposition's criticism. In an interview with Boletim Metrópoles, PhD in Marketing and coordinator of the Center for Studies in Digital Marketing at Fundação Getúlio Vargas, Lilian Carvalho, analyzes the impacts of this decision on the government's popularity and communication strategy. ➡️ Like and subscribe to our channel! Follow us on social media: 🔵 Facebook: metropolesdf 🔴 Instagram: metropoles ⚫ X: metropoles ⚪ TikTok: metropolesoficial