Subscribe to our Youtube ☝️ so you don't miss a single episode and help us continue bringing you top-notch Entrepreneurs and CEOs. Leslie Pierce has been leading companies for over 40 years. He was CEO of Alicorp, Peru's largest consumer goods company with operations throughout Latin America, from 1991 to 2011, where he transformed the company from an $80 million money-losing business to a healthy $1.6 billion company. He is currently a director in various private companies. Previously, from 1983 to 1984, he served as Vice Minister of Commerce at the Ministry of Economy and Finance of Peru. ═════════════════ Comprehensive Digital Marketing for your business with our digital agency: https://www.eradigital.la 🔌 We help businesses scale through a comprehensive Digital Marketing service. We seek to be your growth team ready to start. 🌎 We have had the opportunity to work with incredible companies such as Interbank, Roche Pharma, Claro, Kawasaki, Taco Bell, The North Face, Cencosud, Inteligo, Baker McKenzie, BCP, Berlitz, Unicon, Sentinel, Hotel B, Selina, Mambo, MCK Hospitality and many more. Visit https://www.eradigital.la to schedule a free consulting video call Start quickly scaling your online sales and brand: https://www.escalable.com Scalable is an all-in-one membership that provides the community, expert consulting, and resources that businesses need to grow their brands and scale their sales ═════════════════ This chapter is sponsored by: Win Empresas: ⁠https://winempresas.pe⁠ Get the best fiber optic internet for your company with Win Empresas. Today they serve more than 7,000 clients in the main economic sectors of the country such as Banking and Finance, Industry and Commerce, Government and Education. Contact Win Empresas by visiting ⁠https://winempresas.pe⁠ . HP: http://bit.ly/4hbGAU1 Give your team and company the necessary tools to get ahead. Don't make the common mistake that business owners and leaders make when buying laptops for their organization and choose lines for personal use instead of equipment specifically designed for business. Try the line of business laptops like the HP Probook by visiting http://bit.ly/4hbGAU1 Eurorenting: https://bit.ly/3E2rnWK Do you need vehicles for your company? Eurorenting makes it easier with its operational vehicle leasing. You pay a fixed monthly fee and their expert fleet supervisors take care of EVERYTHING. Maintenance, insurance, permits, and replacing cars with new models. They work with all brands in the automotive sector. Talk to an advisor at: https://bit.ly/3E2rnWK ══════════════════ Digital Era Channels Spotify: https://spoti.fi/3F9GkUi Apple Podcasts: https://apple.co/3PQ3qV6 Intragram: https://bit.ly/3rKXjt9 Tiktok: https://bit.ly/46mvjel LinkedIn: https://bit.ly/3RS5LS8 ══════════════════ 00:00 Beginnings of his professional career 12:13 How he became CEO of Alicorp 20:38 Learnings about product creation 28:08 How to achieve economies of scale 32:57 Keys to acquiring other companies 45:28 Innovation in distribution 50:36 The success story of Mayonesa Alacena 56:40 Strategies to create new markets 1:05:33 Key questions to ask a board of directors 1:11:25 How to put together a company budget 1:16:03 What is the role of a CEO 1:26:41 How to internationalize 1:32:58 When to diversify 1:35:00 Recommendations for young executives 1:36:23 What is success for you? 1:38:25 Main problem of society 1:44:07 Recommendation for the public sector 1:46:03 What would you change about our society? 1:48:41 Round of quick questions 1:52:17 Closing