GOOGLE ADS 2024 TRAINING - Beginner to Expert in 1 hour (Search Network) - Sébastien Rech - World Latest Movie, Series, Videos and Trailers | fetery.com

GOOGLE ADS 2024 TRAINING - Beginner to Expert in 1 hour (Search Network)

146,838 views

Sébastien Rech

Published on Jul 12, 2023

About :

Complete training to learn Google Ads. This video is divided into two parts: the first part, theoretical, explains how Google Ads works on the Search Network. The second part is a tutorial to follow to create your first ads and configure conversion tracking for your campaigns. If you want to go further, discover impulsion.com and my program Become a Media Buyer: https://link.impulsion.com/jzuSMq On the program of the video: 0:00 - Introduction 0:34 - Who am I? 1:08 - Why Google Ads? 2:06 - Campaign Types 2:41 - How Google Ads Works 2:57 - Account Structure 3:41 - Campaigns 4:15 - Ad Groups 4:59 - Ads 7:07 - Ad Requirements 8:12 - Ad Components 9:46 - Ad Rank 11:06 - Quality Score 12:30 - Ad Rank 13:47 - What is the Google Ads Budget? 15:33 - Bidding Strategies 16:18 - Keywords 16:48 - How to Find Keywords? 17:28 - Match Types 19:55 - Negative/Negative Keywords 20:13 - Audiences 22:28 - Conversions 23:48 - Conversion Goals 24:41 - Conversion Value 25:48 - Conversion Tracking Period 26:24 - Attribution Models 27:00 - Conversion Tracking 27:53 - Case Study: Creating a Campaign 45:16 - Case Study: Setting Up Conversion Tracking 57:53 - Optimization Method 1:01:34 - Optimizing Keywords 1:05:52 - Optimizing Ads 1:07:27 - Landing Page Performance 1:08:32 - "Recommendations" Tab 1:08:53 - End of Training PS: Remember to subscribe if you haven't already done / @sebastienrech

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