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Through practical and surprising examples, this presentation offered on November 22, 2024 by Vincent Bergeron, lawyer and partner, as well as leader of the Emerging Technologies group at ROBIC, will address the challenges posed by the use of artificial intelligence in content creation, focusing specifically on the intellectual property implications. We will explore how the generation of texts, images, and music by AI raises complex legal issues, particularly with regard to copyright and innovation. This conference aims to raise awareness of the legal risks associated with this technology and to propose strategies to navigate this emerging space.