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In this episode of On the Way to 20 Million, we dive deep into the world of Google Shopping ads with Wouter Veenboer, CEO and co-founder of Producthero. The topic is Google Shopping optimization, a crucial aspect for every e-commerce entrepreneur who wants to grow. You know the problem: you want to stand out in Google Shopping, but the competition is fierce and the costs are rising. Wouter reveals how you can tackle this with his 'labelizer method', where you categorize products as heroes, villains, sidekicks and zombies. This approach gives you more control over your campaigns and helps you achieve better results. But there is more. We discuss the three pillars of successful Google Shopping campaigns: your bid, your relevance and your market position. Wouter explains how you can optimize these to increase your competitive advantage, without blowing your budget. Are you curious about how you can take your Google Shopping campaigns to the next level? Then listen to this episode and discover how you can advertise smarter in the ever-changing world of e-commerce. Because in the race to 20 million in turnover, the right Google Shopping strategy can make the difference between winning and losing. Prefer to listen? That's possible too! Spotify: https://open.spotify.com/show/2D2Y7pO... Check out our socials here 👇 / frmwrk / frmwrk.ecommerce #opwegnaar20miljoen #ecommerce #ondernemen #podcast