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Maria Isabel Antonini is the CEO of G4 Educação, an institution focused on training entrepreneurs. She joined G4 as a partner and CFO in 2022, and assumed the position of CEO in 2024. Her mission at G4 is to lead the institution to generate R$1 billion in revenue by 2027 and generate 1 million jobs by 2030. With a degree in Industrial Engineering from UFMG and an MBA in Finance from Insper, Maria Isabel has extensive experience in financial and strategic management, having worked at companies such as Itaú Unibanco, Grupo Pão de Açúcar and Via Varejo. Topics: 00:00 - Intro 02:00 - Controversy at G4 and Tallis Gomes' Departure as Executive 10:15 - Maria Isabel Takes Over as CEO 18:40 - The Importance of Agile Crisis Management 25:12 - Strategies for Preserving the Brand During Crises 32:00 - Maria Isabel's Transition from Backstage to Leadership 41:30 - Strategic Vision and Planning Until 2027 50:20 - G4's Role in Business Education 1:01:15 - Maria Isabel's Experience in Other Organizations 1:15:50 - Female Empowerment and Social Impact 1:27:30 - Lessons Learned from Corporate Challenges 1:38:40 - How Crises Can Strengthen a Company 1:45:50 - Closing and Final Message Maria: /misa.jfa Listen: Spotify: https://open.spotify.com/show/68NCw06... Follow: Marcelo Toledo: /marcelotoledo Instagram: /excepcionaispodcast TikTok: /excepcionaispodcast Sponsor: G4 Education Take your business to the next level. 10% discount on all digital courses. Coupon: antigos https://bit.ly/excepcionais-g4educacao