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The fourth and final part of “Confessions of a Furniture Maker,” in which Sergey will tell you how to lose a successful furniture business in one day, bought with your own money and built with your own efforts. In this video, we will analyze how the wrong choice of a business partner can lead to problems in production, corporate culture, and with clients. Sergey will tell you a story about the loss of his own production, which you have long wanted to hear. We gave you some useful advice in the video: how to be a worthy manager on whom the production is based, how to protect your brainchild in the event of the seizure of premises and equipment, why it is important to protect your trademark and invest in the development of social networks and the company's image. The video was created in the studio of Dima Pchelin http://pchelin.ru/ Time codes 0:37 - What happened 1:50 - Growing business requires people 2:45 - Not the best business f*** 5:06 - How not to run a business 8:30 - The type of person 9:35 - Where were you looking? 12:53 — The Last Straw 14:02 — Starting from Scratch Again 18:30 — Trademark Protection 20:22 — Parasitizing Someone Else's Business 22:25 — How Clients Distinguish Two Interiors 24:15 — Why Not Change the Name 25:59 — What If We Ask the Other Side? 28:48 — Will We Make Peace? 30:05 — Everything Is Done for the Better