Asuka Conference 2024 Session 4 [Alumni Special] "Creating the future of sports! A ceaseless challenge - the end result of combining passion and strategy" Shogo Ishikawa x Takeshi Nozawa x Shusaku Hayakawa x Mitsumasa Fujimoto x Yoshitaka Hirano (Held on July 6, 2024 / Kyoto International Conference Center) Recently, the Japanese sports world has been booming, but behind this lies the challenge of the sports industry, such as a lack of funds, training and education. Leaders who continue to challenge themselves to further develop basketball, rugby, volleyball and table tennis will talk about the future of the sports world and their passion and strategies for development from each field. Through the discussion, we will consider new directions for the sports industry and how to create innovation by combining passion and strategy. (Titles are those at the time of the presentation on July 6, 2024) Shogo Ishikawa (Director of Breath Hamamatsu General Incorporated Association / Vice President of Somic Management Holdings Co., Ltd.) Takeshi Nozawa (CEO of Yamakawa Publishing Co., Ltd. / TID Manager of the Japan Rugby Football Union / Co-CEO of Don't Stop Sports General Incorporated Association) Shusaku Hayakawa (Chairman and President of Ryukyu Astrea Sports Club Co., Ltd.) Mitsumasa Fujimoto (CEO of Tochigi Brex Co., Ltd., the operator of the B.LEAGUE "Utsunomiya Brex") Yoshitaka Hirano (CEO of Secondream Co., Ltd. / Representative of Shimomaruko Shooters SC General Incorporated Association / Professor at Globis Business School) *Timestamps are generated by AI, so there may be some errors. Please note in advance. 00:01 Session begins: The sports and future session begins, and the discussion begins on the fusion of sports and business. The discussion focuses on themes related to the Olympic year. 05:12 Interest in sports business The audience is asked about their interest in sports business and working in the sports industry. 10:30 Shogo Ishikawa's efforts Shogo Ishikawa explains the activities and challenges of the women's volleyball team "Breath Hamamatsu". Focus on collaboration with local companies. 18:14 Mitsumasa Fujimoto's basketball business Mitsumasa Fujimoto talks about the reform of the basketball B League, and discusses relationships with local communities and sustainable business models. 24:08 Challenges in running a sports team The talk unfolds about the financial challenges of running a sports team and the relationship with sponsors. 32:45 Efforts by the table tennis team Shusaku Hayakawa talks about running a table tennis team and the economic challenges caused by the impact of COVID-19. Focus on sponsorship and the use of IP. 40:31 The Rugby Union and the Promotion of Sports Takeshi Nozawa talks about the role of the Rugby Union and measures to promote sports to the younger generation. 48:50 The spread of sports in an era of declining birthrates Discussions are held on the spread of sports in an era of declining birthrates and the role of coaches. The focus is on developing female athletes. 54:02 The power and future of sports Each speaker gives an overview of the future possibilities that sports can bring and their contribution to local communities. 58:17 The closing session ends, and expectations for the future of sports business are discussed. #ShusakuHayakawa #MitsumasaFujimoto #T-League #B-League #ParisOlympics