From political science to Fluence and to one new Renault 5 with Søren Hyltoft

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Autobranchens Podcast | KowKow

Published on Nov 19, 2024
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In this episode, we meet Søren Hyltoft, who shares his exciting journey from political science graduate to press and marketing manager in the car industry. Søren reflects on Renault's pioneering efforts in electric cars and talks about the challenges and victories that came with the launch of models such as Fluence, Twizy and Zoe. We delve into how Renault put electric cars on the agenda early on, and how they have built a strong history and understanding of the needs of electric car customers. Søren takes us behind the scenes of the car industry's major changes and shows how good stories and honest communication can make a difference. It's all spiced up with his passion for cars and keen eye for innovation - delivered with a twinkle in his eye and plenty of energy.

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