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“Ideas exist, but implementation is difficult.” In this episode of “Glaf Podcast,” we host Dr. Anmar Mutawa, a consultant in creativity and cultural communication, to discuss together the ideas of the book “The Other Side of Innovation.” We will review the general idea of the book and explore the depths of innovation. Is it a new idea or an improvement in an existing institution? We will also discuss how institutions are sustainable and their relationship to innovation, in addition to the role of the CEO in encouraging and supporting these processes. The dialogue will answer several questions, including: Who are the target audience for this book? Is innovation just an idea? Is it necessary to have a CEO and a separate team for innovative ideas? Should the team be from within the company or external? We will discuss how to deal with resistance to change, how to effectively plan for innovation, and the importance of documenting its steps. Our guest will share stories from his experience on how to conclude innovation initiatives and the optimal frameworks for achieving innovation. We will also review the specifications of the CEO for innovation initiatives and the importance of a clear vision for this role. We will also discuss the importance of this book for the board of directors team and the common myths about innovation and misinformation that may hinder its correct understanding. Follow us to learn about all these topics and more in an exciting and informative dialogue about innovation and its management. This episode is sponsored by: Register now for your English guide routine for free https://dalilk.link/lff For advertisements and sponsorships: [email protected] Mukhtalif website: https://mukhtalif.net/ Mukhtalif on platform x: / mukhtalifcareer Mukhtalif on Instagram: / mukhtalifcareer Mukhtalif on TikTok: / mukhtalifcareer Mukhtalif on LinkedIn / posts For communication and guest suggestions: https://forms.gle/t2TYwuFxC4Hb162C7 Moderators Entrepreneur Mohammed Al-Marshidi / m_almarshidi Guest Dr. Anmar Matawi, Consultant in Creativity and Cultural Communication / anmar-matawi-15653940 Topics of the exciting episode and introduction (00:00) How does innovation help solve operational problems? (10:15) The difference between innovation and improvement in the work environment (18:30) Tools and models for implementing innovation in companies (27:45) Challenges facing companies in adopting innovation (37:00) Success stories: examples of companies that succeeded in innovation (45:20) The role of corporate culture in promoting innovation (55:35) How to build a team that supports innovation? (1:04:10) Practical tips for implementing innovation in small and medium-sized companies (1:12:40) The future of innovation in light of rapid technological changes (1:20:50)