From hotel to campsite: holiday clubs

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Published on Mar 6, 2022
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Having accommodation, meals, entertainment and childcare in the same holiday location, with an all-inclusive rate that guarantees that the budget will not be exceeded. The club formula, partly invented by Club Med in the 1950s, is still booming. And competition between tourism groups is fierce: Marmara, Lookéa, Fram, Club Med, for the high-end, are fighting for the market. Today, it is so successful that the club formula is even adopted by campsites. Director: Fredéric Monteil

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