From Debt to Success. The Story of ZNWR - Conceptual Clothing Brand
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Our guest is the founder of the conceptual clothing brand ZNWR - Maxim Ganisevsky. The history of his brand began in 2016 in Belarus. And today they already have 11 stores in Russia and Belarus, 2 of their own production facilities and 140 people in the team. In this video, we talked about how the creation of his own workshop prompted Maxim to launch a clothing brand, how he looked for his own style, what is embedded in each item of the brand, why Maxim does not believe in promotion through bloggers and how the brand is growing today. Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: http://tinyurl.com/yxnsxpr8 Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Social networks: @fashionfactoryschool* Telegram - https://t.me/hacking_fashion VK - https://vk.com/fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization whose activities are prohibited in the Russian Federation. Timeline: 00:00 What the video is about 01:30 Getting to know the founder of ZNWR - Maxim Ganisevsky 02:05 About the concept and name of the brand 04:30 Getting to know the range - ZNWR business cards 07:37 The best-selling models 08:13 About the concepts of stores 09:34 How the history of ZNWR began 11:30 About the opening of a sewing workshop 13:56 How the brand began to form from a workshop 15:56 How the brand began, the first models 17:48 How much it cost to create the brand 19:23 About development in Belarus 20:55 About the first offline store 22:06 About the first successful models 25:00 About the first store in Moscow 26:00 About entering the Russian market 30:00 How to create your own fashion brand 30:37 About opening stores in Moscow 31:30 About opening a store in Petersburg 32:00 advantages of opening offline spaces 35:09 about promotion tools 35:46 why the brand doesn’t collaborate with influencers 38:53 “most clients come through word of mouth” 39:30 about advertising 41:37 about sales and collaboration with marketplaces 43:03 about clothing design at ZNWR 48:35 about production 52:24 about the approach to collaborations 53:30 ZNWR x Kinopoisk 54:56 ZNWR x Blueprint 55:00 ZNWR x Theatre im. Ermolova 56:00 ZNWR x Luch plant 56:42 about the transition to the premium segment 1:01:57 about visual content 1:05:31 designers who inspire 1:06:13 brands that inspire 1:06:57 tips #fashionfactory #fashionfactoryschool
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