27,181 views
Hans Thomann worked in his parents' music store as a child - and turned it into the world's largest music retailer. Music stars from all over the world shop at Thomann Music Store, and 1,000 guitars alone are sold every day. Not even Amazon can match Thomann in the instrument segment. In the OMR Podcast, Hans Thomann talks about the beginnings, his early focus on the online business, building his own instrument brands and the question of why he never brought external investors on board. 00:00 Intro 01:14 How it all began: Hans Thomann and his love of music 04:10 From a family business to a global market leader for musical instruments 08:45 The importance of quality: handcraft and premium products 12:30 Building a global network: export and expansion 16:20 Why Thomann relies on private labels and advice 20:10 E-commerce as a success factor: early digital pioneers 25:45 Competition from Amazon: how Thomann defends its niche 31:30 The development of the customer base: musicians and non-musicians 36:50 Challenges of the music industry: climate change and changing values 42:15 The future of music lessons and instrument sales 48:00 International markets and growth in Europe 54:20 The importance of logistics and data for success 01:00:00 From passion to foundation: Hans Thomann's vision 01:10:30 Challenges from investors and independence 01:20:15 Conclusion More from the OMR Podcast: 🎙 https://omr.com/de/podcast 📱 https://api.whatsapp.com/send/?phone=... 💁♂️ / philipp-westermeyer-omr