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Our guest is Sergey Prokofiev, leader of the creative agency Creative People. Timestamps: 0:00 — Intro 2:44 — About pirates 3:47 — Agency size and growth crises 13:41 — Specialization and positioning of agencies 20:51 — How an agency can present itself to the market 22:54 — How clients choose contractors now 26:51 — How unique competencies affect sales 31:41 — Why Creative People was a trendy agency 35:31 — Should a founder be a frontman of a business 46:57 — Technology for launching a new business 54:53 — Should you fully commit yourself to your company 1:00:00 — The value of failure for an entrepreneur 1:03:36 — Passion or calculation: what is more important in business 1:10:59 — The path to a serial entrepreneur 1:17:44 — Consulting: a hobby or a line of work 1:21:39 — The difference between an owner and managers 1:24:47 — Why do we need money 1:35:47 — Reflections on a new activity in life 1:40:05 — Summing up and signing the book