From $2M Debt to Success: How to Survive the Crisis and Develop a Fashion Brand
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Our guest is the founder of the Totti clothing brand and Fashion Factory lecturer Irina Polykovskaya. The history of her brand began back in 2002. During this time, the brand has undergone many changes, line expansions and rebranding. We talked about all this in this interview. Create a fashion brand from scratch in 6 months on the Fashion Impulse Pro course: https://tinyurl.com/b2jwn2uy COMPETITION RULES In order to win one of the “Start with Why” books, write in the comments under this video what was the most valuable and interesting thing for you in this interview. We will choose the three most interesting answers and send a gift. Due to complex logistics, the competition is held for participants living in the Russian Federation. Timeline: 00:00 What the video is about 01:57 About the Totti brand 04:28 How it all began in 2002 06:31 About difficulties at the start 07:13 About debts and overcoming the crisis 11:25 “I didn’t wake up thinking - I’m opening a brand, everything was very gradual” 12:40 About the development of the brand’s lines and the opening of a showroom 15:10 About the importance of target audience analysis 16:40 About collections 18:00 About training at Fashion Factory 20:17 The process of creating collections 23:41 Working with trends 28:20 About the team and finding employees 31:17 How we managed to achieve 2.5 times business growth 36:56 About marketplaces 38:18 About the success of the children's line 44:28 About the men's line in the brand 45:57 COMPETITION 47:09 About production 48:25 About the importance of training 50:38 Key promotion tools 56:17 Irina about collaborations 01:00:04 Advice for aspiring entrepreneurs Register for our broadcasts to receive additional materials https://tinyurl.com/3hm4zxbp Learn more about our courses: https://tinyurl.com/2vn6h6wx Social networks: *@fashionfactoryschool Telegram - https://t.me/+hqD9hh72WdE1MGUy VK - https://vk.com/fashionfactoryschool #fashionfactory #fashionfactoryschool *Instagram is a product of Meta*, which is recognized as an extremist organization, whose activities are prohibited in the Russian Federation.
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