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Tony Celestino is an entrepreneur and business expert who has revolutionized the entrepreneurial ecosystem in Brazil. As founder and former CEO of G4 Educação, he led a trajectory that impacted more than 50,000 entrepreneurs and contributed to the creation of more than 350,000 jobs, taking the company from zero to over R$200 million in revenue in less than 5 years. Tony recently founded Emperia, a wealth management and real estate investment company, and Vanguard Ventures, which operates as a consulting, strategic execution and business expansion platform for mid-sized companies. His purpose is to continue transforming Brazil's socioeconomic reality through entrepreneurship and job creation. Tony believes that entrepreneurship is the greatest force for social change in the country. Topics: 00:00 - Intro 00:02:21 - Tony's Departure from G4 and Reflections on Purpose 00:08:22 - Creation and Growth of G4 Education 00:13:44 - Changes in G4's Organizational Culture 00:18:00 - Impact of the Pandemic on G4 Operations 00:24:00 - Founding the G4 Club and Focus on Relationships 00:32:00 - International Expansion Challenges and Decisions 00:38:00 - Growth Strategies and Profit Margins 00:46:30 - The Importance of Maintaining Customer Focus 00:51:00 - Reflections on Valuation and Exit from Partnership 00:58:30 - Negotiating G4's Exit and Valuation 01:08:00 - Difference between the Founder Mood and the Executor 01:20:00 - Overcoming Personal and Professional Challenges 01:35:00 - The Relationship with Partners and the Transition Process 01:50:00 - Final Considerations and Plans for the Future Tony: / tonycelestino Listen: Spotify: https://open.spotify.com/show/68NCw06... Follow: Marcelo Toledo: / marcelotoledo Instagram: / antigospodcast TikTok: / antigospodcast