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Gonzalo Fuenzalida is the founder of Chile Nativo, an active tourism company in Chilean Patagonia that has been operating for more than 23 years, being protagonists in the promotion of tourism in Chile. @ChileNativoTravel this year 2024 has been awarded as The Tourism Company of the Year by FEDETUR and with its tour “Estancias & E-bikes” awarded with the most innovative and sustainable tour by SERNATUR. In addition, they have been recognized by international media such as National Geographic and Outside Magazine. Gonzalo is an ambassador for the Adventure Travel Trade Association and also contributes to Marca Chile to develop opportunities for greater recognition and international reputation. Nutritious conversation about tourism, opportunities and challenges on sustainability of the industry, how to promote products that move away from mass tourism and preserve our nature. An INSPIRING interview.