Foreign tourists are also crazy about Japan's "Gashapon"! "Just like the real thing" The market size of the ever-evolving "capsule toys" has reached 115 billion yen [N-Station Commentary] TBS NEWS DIG
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Gashapon is not only popular among children, but also among adults. The most popular are the life-like capsule toys. In an effort to boost advertising effectiveness through SNS posts, more and more collaborative products with companies are being produced. ■ Evolving capsule toys Realistic, even the movements are reproduced perfectly Capsule toys are extremely popular among children, adults, and foreign tourists. Let's review past trends. In 1983, the "Kinnikuman Eraser," or "Kinkeshi," became a big hit. In 2012, "Koppu no Fuchiko-san" was also very popular. We asked Katsuhiko Onoo of the Japan Gachapon Association what the current capsule toy situation is. The current trend is that "miniature toys" that look just like the real thing are popular. We will introduce three types of them. First, "Can you really make it?! Melty! Ramen Mascot (300 yen)" is a very realistic ramen. You can't actually eat it, but the soup is made of slime and you can pick up the noodles with chopsticks. Next, "Really Flushable! Super Gimmick! Toilet Mascot (500 yen)" is a miniature toilet. If you fill it with water and open the seat, you can flush it. The water will collect at the bottom. Next, "Really Make It! Die-cast! Retro Shaved Ice Maker - Antique Color (500 yen)" can actually shave real ice and you can actually eat it. ■Handwritten recipes in capsules Corporate collaborations are also on the rise There is also this capsule toy. It is called "Mom's Secret Curry Recipe", and each piece is a handwritten recipe, recreating homemade curry. Why is there so much demand for capsule toys now? According to Onoo of the Japan Gachagacha Association, "Purchasing a capsule toy → posting on SNS is a series of steps. Just by making the product into a capsule toy, you can expect a great advertising effect," and the number of miniature toys in corporate collaborations is also increasing. ▼TBS NEWS DIG Official Website https://newsdig.tbs.co.jp/ ▼Please subscribe to our channel! / @tbsnewsdig ▼Information provided by "TBS Insiders" https://www.tbs.co.jp/news_sp/tbs-ins... ▼Video provided by "TBS Scoop Post" https://www.tbs.co.jp/news_sp/toukou.... #News #news #TBS #newsdig
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