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Memes, chart-topping tracks, drifting, and games — over the past few years, phonk has seeped into everything. And it’s so organic everywhere that it’s hard to even imagine Dr. Livesey or Satoru Gojo performing to any other music. How phonk climbed from the underground to the top and who’s behind it, you’ll find out in our video essay. For the first time, the main characters of phonk in Russia talk about the odious genre in the first person: Kaito Shoma, DVRST, Shadowraze, Ghostface Playa, Kiljo, and ADLIN. Despite the wild popularity of their tracks, the artists themselves often remained in the shadows, so support the guys in the comments. Like the video if you liked it and want to see more music reviews from us. Playlist with new phonk releases: https://music.yandex.ru/users/music-b... Our project The FONK Flow together with Soyuz Music and The Flow: https://the-flow.ru/phonk Yandex Music social networks: Telegram https://t.me/yandexmusic_live Vkontakte https://vk.com/yandexmusic 00:00 From TikTok to the mainstream: how the Russian folk genre conquered the whole world 1:43 Memphis rap: criminal origins and Three 6 Mafia 4:02 Cowbell - where did the main sound of phonk come from 5:16 Three 6 Mafia: how Memphis rap came out of the underground 6:18 The birth of phonk: SpaceGhostPurrp and naming for fun 7:56 Two sides of phonk: old and new schools 8:35 How phonk penetrated Russia 9:43 Drift Fonk: Kaito Shoma and the Creation of the Genre's Gold Standard 15:04 Fonk Striving for Power: Streaming Revolution 18:21 Criticism of Russian Fonk: The Battle of the Old and New Schools 19:15 How Fonk House by DVRST Was Born 21:53 How Fonk Got Its Lyrics 24:23 How Shadowraze Invented DOTA Rap 25:56 Fonk and Memes: Dr. Livesey and Others 27:18 Fonk Beats Everyone: Remixes of Pop Classics and a Breakthrough in the Charts 32:01 Fonk's Finest Hour: Why Russian Producers Managed to Outdo Everyone 33:30 How Our Fonkers' Lives Have Changed After Success