Folha Seca #44 – Bruno de Carvalho, former president of Sporting CP
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The guest of the forty-fourth episode is Bruno de Carvalho, former president of Sporting Clube de Portugal, a club he presided over between 2013 and 2018. Throughout the conversation, Bruno describes the state of the Club's organization, when he assumed the presidency, as well as the precarious financial situation in which Sporting found itself, explains how the negotiation of the Lions' financial restructuring took place, delves into the advantages that come from attending games from the bench, explains how Jorge Jesus changed the team's mentality, when he arrived at the Club, and reflects on the benefits that result both from the 'game by game' speech to the outside world, and from the speech that clearly assumes the objective of winning the title of national champion, also to the outside world. Among other topics, Bruno reveals what is, in his opinion, the best way to deal with players who threaten to compromise the team's spirit and destabilize the locker room, explains his approach to negotiations, indicates the reasons that led him, in a given period of time, accumulating the role of president with that of head of football, he talks about the construction of the João Rocha Pavilion, for use by the Club's modalities and other types of events, the relevance of this project within the scope of the fan mobilization strategy and that financial return it will have given to Sporting and reveals which sources of revenue supported the investment in the different modalities.
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