????Guarantee your Enrollment NOW in the EAG Program and make your Company Self-Managed: https://mkt.empresaautogerenciavel.co... Hey, Commander. We have a very special guest on this 45th episode of the Podcast - Self-Managed Company, João Vitor Gonçalves. And he's going to tell us about the first steps he took to structure a sales area in Cayman. João Vitor is an entrepreneur in the photovoltaic energy sector in the interior of Minas Gerais and he met EAG in 2018. And since then, his company has been growing and achieving great results. João's business started with 4 partners, with very technical profiles, without any knowledge of setting up a company. They started practically from scratch. They had no idea what they were doing. For more than 4 years, they prepared to enter the photovoltaic sector. The first difficulty they had in the company was marketing the product. They had no processes, marketing, much less the product. People who want to open a company often have the magical idea that just by opening the company, customers will show up, buy products and the entrepreneur will make money. But in real life, things don't happen like that. In João's case, there was a lot of qualified labor (from the 4 technical partners), but they didn't know why they weren't selling. They knew they needed to develop other skills, such as sales, to place the product in the competitive market. Today, with this mentality, new employees at Cayman are trained to sell. There are many technical professionals focused on the product. Normally, the salesperson who is technical and focused on the product focuses on the quality of the product. And usually the price is more expensive. But since he doesn't know how to generate value for the product, he doesn't know how to show that his product is superior, much less its advantages. If he doesn't know how to do this, his product will be compared to other products that are not of the same quality. In this way, the customer, who has no perception of value, will want to pay a similar price for that product that is not of the same quality. Since the technical entrepreneur doesn't know what he needs to generate value, he only thinks that the customer only wants price. You can learn more about the ideal customer in this video here, Commander: • Do you know who your IDEAL CUSTOMER is?... João understood that he couldn't focus on his product. If the customer could have the energy savings he wants with my product without having the photovoltaic system, he would choose that option and not my product. In other words, the product is not the key. Maybe it's what the customer needs. So, they sought sales knowledge. They studied fundamentals, sales strategies and then implemented the tools that work. I also separated some content about the sales process that can help you: • SALES PROCESS → The step by step ... At the time João met EAG, they were selling well, but they had no cash flow. They got to the point of stopping the operation because they had no money in the cash register. João's first contact was through Leverage Your Profits EAG, a training we had at the time and which is now part of a bonus within the EAG Online Immersion. Commander, keep watching this episode and João will tell you about the transformation he had by applying the EAG methodology at Cayman. Did you like this video? Leave your comment Share it with your friends ????Instagram: / empresaautogerenciavel ????Facebook: / empresaautogerenciavel ????Telegram: https://t.me/marcelogermano