FINAL PRESENTATION OF LOGO DESIGN & BRAND IDENTITY CLASS: THE STORY OF A HAIRY FRIEND

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Published on Mar 19, 2024
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Logo is an indispensable part in the formation and development of brand identity. It may seem simple, but to design a logo that ensures differentiation while expressing the brand's identity, spirit and story is not easy at all. So what needs to be done to design an impressive logo? Let's follow Hieu Nguyen - a student of LOGO0223 class in the final presentation with Bold to find out what it's like to create a logo for a completely new brand! The comments from Bold's lecturers at the end of the video will give you many new perspectives, which will be very helpful for your design studies, so don't miss it — 00:17 - Essay section: includes Brand Introduction, Brand Strategy, Logo, Color Scheme, Key Visual Identity, Iconography System 00:30 - Brief information about the Furend brand - Pate for cats 00:54 - Our story: realizing that the Pate food market for cats is lacking in quality (frozen Pate), wanting to build a unique and classy Pate brand 01:13 - Our mission: "For you and for your adorable furry best friend" 01:21 - Our vision: creating a world where cats are cared for with premium food products 02:46 - Brand name: Furend = Fur + friend (furry animal) 03:03 - Idea Inspiration: inspiration from the sleeping position of cats 03:41 - Standard logo: first sketch 04:15 - Main logo: image & typography 04:36 - Typeface: Kodchasan san-serif font 05:17 - Brand color: dynamic orange & sun red 05:55 - Application of Key Visual Identity on products (Canned Pate, Label, Name Card...) 12:13 - Furend's Profile (Facebook, Instagram, website) 12:56 - Comments from Mr. Binh Phan - Creative Director & Founder Bold Creative Training Lab 21:13 - Comments from Mr. Sanh Nguyen - Former Senior Art Director at TBWA Vietnam Founder & Creative Director at InSpace Creative 25:37 - Comments from Mr. Tommak Hoang - Senior UI/UX Designer & BE Solutions — ♦️ Logo Design & Brand Identity course information: https://boldcreativelab.com/khoa-hoc/... #BoldCreativeTrainingLab #Agencylife #academic homework #wedding story

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