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When it was launched in 2017, the Fiat Argo faced competitors such as the Volkswagen Gol, Ford Ka, Hyundai HB20 and first-generation Chevrolet Onix, cars that, 6 years later, are no longer for sale in Brazil. Today, in a much more competitive market, the fight is much tougher. Even with all the moves by the competition, the Fiat Argo has remained among the best-selling models in Brazil for 6 years without introducing any major new features. The situation becomes even more curious when we consider that the best-selling version of the line (Argo Drive 1.0) has even lost equipment in recent years and costs more than some of its competitors. But after all, how does Fiat keep the Argo relevant in the Brazilian market even with all these challenges? In today's video, we will answer this and other questions, exploring every detail of the Fiat Argo Drive 2023 and telling you what makes this project so special. 00:00 Introduction 00:42 History 02:30 Mechanics and Safety 07:12 Interior and Equipment 16:36 Internal Space 19:28 Trunk 23:57 Drivability 35:21 Fuel Consumption 37:07 Positive and Negative Points 40:29 Conclusion Did you like it? Subscribe and follow our social media! Facebook: / driveonplus Instagram: / driveonplus Flickr: https://www.flickr.com/DriveOnPlus Email: [email protected] ➡ Are you going to buy a car? Enjoy 15% on all history checks with our partner Olho No Carro: http://www.olhonocarro.com.br/?coupon... Are you from the Belo Horizonte or São Paulo region and want to appear on DriveOn+ with your car? Send us a message on social media! We'd be happy to record with you, and best of all, we'll take photos of your car and advertise it if it's for sale - all free of charge! #Fiat #FiatArgo #ArgoDrive Music from #Uppbeat (free for Creators!): https://uppbeat.io/t/fass/marina License code: Z0WBVJPSTQZ2JCKZ