Fast food, a billion-dollar business: McDonald's secret marketing tricks ZDFinfo documentary
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There are even more documentaries here ➡️ https://kurz.zdf.de/bXgY/ A new documentary every Wednesday and Saturday? Then subscribe to ZDFinfo. Twelve million people in Europe alone storm into McDonald's branches every day. When ordering and preparing food, one thing counts above all: speed. But how does the food giant manage to do this? And how can it make so much money from it? Five insiders explain: There is a sophisticated system behind the "fast food" business. They have worked for years in the restaurants and in the marketing department of McDonald's and know what goes on behind the scenes. To protect themselves, they appear in front of the camera wearing elaborate masks. Children's products are particularly lucrative for McDonald's: in 2019, around 25.7 million "Happy Meals" with toys were sold in Germany alone. McDonald's works closely with major toy manufacturers such as Mattel, LEGO and Hasbro to achieve this. But the children's menus are not just a nice gesture from McDonald's, they are calculated. The fast-food giant knows exactly how to bind customers to the company for life. The ordering process is also specified by the company down to the last detail. In order to speed up the ordering process, for example, employees are not supposed to ask any open questions. The time is precisely measured. Branches that work too slowly are reprimanded by the head office. McDonald's also promises its customers better animal welfare for burger meat and less packaging waste. Does the company actually keep these promises? Or are they just marketing? CAMERA Stefan Jungmann EDITING Sören Wilke MASK Ahmed Mnissi STAGE CONSTRUCTION Christopher Scheit GRAPHICS Blue Silver GmbH SOUND MIXING Marcus Wüst VOICEOVER Rita Ringheanu PRODUCTION ZDF Jenny Heininger PRODUCER Marvin Mohr EDITORIAL Philipp Müller Lisa Wolff PROGRAMME DIRECTOR Heike Schnaar Caroline Reiher A PRODUCTION OF Filmfee GmbH ON BEHALF OF ZDF ZDF 2023 00:00 Intro 01:20 Ordering 04:38 Preparation 07:51 Story 08:40 Sales 11:57 Staff 13:46 Meat 18:58 Products 22:22 Children 26:16 Sustainability 31:33 McFlurry 34:45 Frenchise, real estate & shares 39:20 Advertising 43:16 Outro Check out here too: #ZDFinfo on Instagram: / zdfinfo ZDFinfo on TikTok: / zdfinfo ZDFinfo on Facebook: / zdfinfo ZDFinfo on Twitter: / zdfinfo #zdfinfo
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